Marketing Audit & Strategy
Designing your end-to-end marketing funnel
ECOMMERCE MARKETING STRATEGY
Your blueprint for marketing success.
Imagine this. You sit down at your desk with your morning coffee. Your eCommerce store just achieved a record sales month. New customers are buying from your website everyday and your existing customers keep on coming back for more. You have a 2-3X return on advertising spend and that ‘new order’ bell just keeps on ringing. That’s the power of a bespoke eCommerce marketing strategy.
Why you need a Facebook marketing strategy.
It starts with a Marketing Audit.
To build a successful eCommerce marketing strategy, we need to assess where we are starting from—what’s working, what’s not, and what can be improved.
We’ll analyse your end-to-end marketing funnel, your competitors and your current campaigns to craft a Facebook marketing strategy that takes your eCommerce business to the next level.
Our Facebook marketing audit deep-dives intro three key areas;
Who are they? What’s important to them? And why do they buy? More importantly, why do they buy from you? We’ll analyse your target customer to understand exactly what makes them tick—from their interests and key shopping criteria, to the brands they use to express themselves.
What makes your brand and products unique? Who are your competitors? And what gives you a competitive edge? We’ll research your industry and competitors to create high-impact advertising that resonates with your target audience.
How are your current Facebook campaigns performing? Are your product pages converting? Where are the bottlenecks in your sales funnel? We’ll review your eCommerce store and path-to-purchase journey to identify ways to increase conversions rates, drive cross and upsell opportunities, and maximise average order values.
Ready for Facebook Marketing that works?
Building your Facebook™ marketing strategy.
Successful Facebook™ Advertising looks different for every business. There’s no one-size-fits-all template and success for your business comes down to two things—understanding and testing.
Using the insights from our marketing audit and a deep understanding of your business model, we’ll build you a bespoke Facebook marketing strategy and testing framework that:
- Drives high volumes of quality traffic to your eCommerce store
- Consistently generates new sales at a predictable cost-per-purchase
- Helps you acquire new customers and grow your email list
What goes into your Facebook marketing strategy?
Audience Targeting
Creative Advertising
Messaging & Copy
Ad Formats & Placements
Landing Pages
Marketing Automation
CASE STUDY: ARBITRIUM NOW
Brand Development: Launching A Leadership And Coaching Business
How we helped Arbitrium to achieve brand clarity, connect with their audience and drive discovery calls for their performance coaching and consulting services.
not found what you're looking for?
Here's what else we can help with:
FACEBOOK™ AD MANAGEMENT
Hands-off management, testing and reporting. We take care of your Facebook™ advertising so you can focus on what you do best.
EMAIL MARKETING & AUTOMATION
Turn one-time purchases into repeat customers. Grow your customer database and multiply your revenue per customer.
COPYWRITING & CONTENT CREATION
Great copywriting is at the core of any successful campaign. Create content that captures attention and converts.
Ready for a marketing strategy that works?
Drop us a message.